SEO stands for Search Engine Optimization, which is the process of optimizing a website or a web page to rank higher in search engine results pages (SERPs) for specific keywords and phrases.
The primary goal of SEO is to increase the quantity and quality of organic traffic to a website from search engines. This is achieved by making changes to the website's structure and content to make it more relevant and useful to users searching for specific keywords and phrases.
There are many different factors that search engines like Google use to determine the relevance and quality of a website's content, such as the use of keywords in the page title, URL, and content, the website's loading speed, the quality of inbound links from other websites, and the overall user experience on the site.
SEO is a complex and ever-evolving field, and there are many different strategies and techniques that can be used to improve a website's search engine ranking. Some common SEO tactics include keyword research, on-page optimization, link building, and technical SEO.