A backlink is a link from one website to another. In other words, a backlink is a link that is placed on one website and points to another website. Backlinks are also sometimes called "inbound links" or "incoming links."
Backlinks are important for SEO because search engines like Google use them as a signal of the quality and relevance of a website's content. When a website has many high-quality backlinks from other reputable websites, it signals to search engines that the website has valuable and relevant content that others find useful and worth linking to.
Backlinks can be created in many ways, such as:
Natural editorial links: These are links that are given to a website by other websites without any effort on the part of the website owner. For example, if a blogger writes a post about a new product and links to the product's website, this would be a natural editorial link.
Guest blogging: This involves writing a blog post for another website in exchange for a backlink to your website.
Broken link building: This involves finding broken links on other websites and offering to replace them with links to your own website.
Directory submissions: This involves submitting your website to online directories that provide backlinks.
Social media shares: When your content is shared on social media, it can result in backlinks to your website.
It's important to note that not all backlinks are created equal. High-quality backlinks from reputable websites are more valuable than low-quality backlinks from spammy websites. Therefore, it's important to focus on building high-quality backlinks to improve your website's SEO.