Brainstorm topics and themes: Start by brainstorming a list of topics and themes related to your website's content or industry. For example, if you run a fitness blog, your topics might include "exercise routines," "nutrition," and "fitness equipment."
Use keyword research tools: Once you have a list of topics, use keyword research tools to identify the specific keywords and phrases that people use to search for information related to those topics. Some popular keyword research tools include Google Keyword Planner, SEMrush, Ahrefs, and Moz Keyword Explorer.
Check out Google's Keyword Planner: https://ads.google.com/home/tools/keyword-planner
Google also has a "Trending Keywords" tool which is great to see what's popular: https://trends.google.com
Evaluate keyword competition and search volume: Once you've identified a list of potential keywords, evaluate each keyword's competition and search volume. High competition keywords are difficult to rank for, while low competition keywords are easier. High search volume keywords receive a lot of searches each month, while low search volume keywords receive fewer searches.
Choose your target keywords: Based on your evaluation of competition and search volume, choose a list of target keywords that you want to optimize your website's content for. Focus on long-tail keywords, which are more specific phrases that typically have lower competition and higher intent.
Use keywords in your content: Once you have your target keywords, use them in your website's content, including titles, headings, body copy, and meta descriptions. However, be sure to use keywords in a natural and non-spammy way that provides value to your audience.